Our Ethos
We believe in the perfect blend of proven, results-oriented scientific breakthrough, out-of-the-box thinking and research, and quiet luxury.
Born from Swiss dermatological expertise, our ethos is rooted in precision, performance, and purpose.
We communicate our innovations with transparency and show real results with calm confidence. We don’t chase trends or surface-level beauty. We harness clinically proven innovation to create simple yet powerful solutions that transform the skin and stand the test of time.
As a family company and doctor-led brand, we remain independent, intentional, and deeply human. Every formula is developed with the same care and integrity we bring to every decision: clinically backed, vegan, cruelty free, respectful of your skin and made in Switzerland.
We champion innovation over novelty, efficacy over excess and a sincere form of clean beauty that reflects our Swiss values of transparency, responsibility, and rigorous effectiveness.
Mission
Our mission is to empower your skin to reveal its full potential, restoring its youthful plumpness, health and resilience from within. We aim to help everyone feel confident in their skin, every day and for the long run.
Our skincare and technology are made for all: every gender, every skin type and every ethnicity. By activating the skin’s own regenerative power, we create simple routines that adapt to your needs and your lifestyle. Each product has a distinct purpose and is clinically proven on its own, allowing you to build the regimen that suits you best, wherever you are, with as little or as much time as you have.
Guided by medical science and a pioneering spirit, we develop high-performance, multifunctional treatments that visibly and durably reverse the key signs of ageing, improving your skin’s longevity and vitality.
Thanks to our individual star products, we help you design minimalist routines that deliver maximal results, without compromise, without distraction, with 100% results and delight.
Because we believe skincare should be smart, innovative, effective, and enjoyable.
VALUES
Every formula is born from genuine scientific progress.
Each product is designed and tested to deliver results on its own.
We innovate only when our novelty is better, simpler, and brings real, unique value to the skin, not to follow trends but to advance meaningful science.
Performance always comes before promises. Rooted in Swiss dermatology and clinical science, our treatments, alone or in a ritual, deliver visible, clinically, validated results.
As a family-owned company, we prioritise people over everything. From product development to client care, we act with honesty, empathy, integrity, and respect.
Our products are independently certified by PETA as vegan and cruelty-free. No animal testing is involved at any stage, and our formulas do not contain any animal-derived ingredients. We believe high-performance skincare and luxurious comfort can be achieved while respecting the environment and all living beings.
We believe in the power of less, but better. Streamlined routines, complete formulas, and simple-to-use products designed to save time without compromising results. Because time is also a luxury.